The head of Nigeria’s data protection regulator has called on advertising agencies to significantly improve compliance with the country’s data protection law, noting that just 12.3 percent currently meet requirements. Speaking at a webinar organised by the Advertising Regulatory Council of Nigeria, Dr Vincent Olatunji stressed that the industry’s growing reliance on data and artificial intelligence makes privacy safeguards essential.
Dr Olatunji, National Commissioner and CEO of the Nigeria Data Protection Commission, delivered the keynote address at the ARCON webinar titled “Understanding Data Protection and Its Regulatory Framework: Applicability to the Nigerian Advertising Industry.” ARCON Director-General Dr Olalekan Fadolapo gave the welcome address.
Olatunji praised Fadolapo for convening industry members and experts to address data protection. He outlined the advertising sector’s shift from traditional media to digital platforms, where data now drives decisions, especially with the rise of artificial intelligence and other data-intensive tools.
He urged advertisers to treat data protection and privacy as priorities and to implement measures that secure personal information in their possession. Participants received an overview of core principles and obligations under the Nigeria Data Protection Act, 2023. Olatunji also addressed the consequences of failing to comply and the need to enable individuals to exercise their rights over their data.
He specifically pressed for higher compliance rates among advertising agencies and advocated closer cooperation between the NDPC and ARCON to build a stronger culture of privacy and responsible data handling in the sector.
The session examined how advertising, artificial intelligence and data protection increasingly overlap. It underscored the importance of processing personal data responsibly and meeting regulatory standards as the industry continues to evolve.
Olatunji’s remarks signal an expected push for deeper engagement between the two regulators to raise compliance levels and embed privacy practices more firmly across Nigerian advertising.
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