Leading telecommunications provider MTN Nigeria has issued a public apology to customers following backlash over a sudden 200% increase in the price of its 15GB digital bundle.
In a message addressed to “15G digital bundle lovers,” MTN acknowledged the frustration of customers who woke up to significantly higher data costs. The company admitted its misstep, stating, “We don cast. We get it and admit it. Let’s just say na mistake.”
The informal and lighthearted tone of the apology, infused with Nigerian Pidgin, is an unusual approach for corporate communication. Rather than offering detailed justifications for the price hike, the company acknowledged the issue and appealed for forgiveness, particularly in the spirit of the Valentine’s season.
“In this love season, don’t stay angry with us. Please forgive and forget. You matter die, and we will never stop showing you how much,” the statement read.
However, whether this apology will be enough to mend the strained relationship with customers remains to be seen.
Many subscribers have taken to social media to express their disappointment, with some demanding a reversal of the price increase. Others, however, appreciated the company’s candid approach.
As Nigeria grapples with rising inflation and increasing operational costs in the telecom sector, data pricing remains a major concern for consumers. While MTN has asked customers to “continue the relationship,” only time will tell if users will accept the apology or take their business elsewhere.
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